THE B2B SALES BOOK

What you already know & Don't

— by author Aaron Tighe

Are you striving to excel in the competitive world of business-to-business sales? Regardless of whether you are new to the industry or already a high achiever, "What You Already Know & Don't' will intrigue, inspire, and equip you with a detailed roadmap to sustained sales success

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"I came always energized and believing even I could succeed in B2B Sales".

Joseph A. Michelli

#1 New York Times Best Selling Author

The Best Selling Playbook

TRUSTED BY THE WORLD’S BEST COMPANIES

You’ll find in this book

What is the one thing that can accelerate your sales success.

Discover the robust sales methodologies presented in a step-by-step playbook. Immerse yourself in practical strategies, riveting business stories, and insightful lessons that distinguish the elite salespeople from the rest. Each nugget of knowledge gained from this book could be the key to unlocking your financial aspirations and career dreams.

Elevate your sales skills to the next level and transform your sales trajectory with What You Already Know & Don't.

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PREVIEW

Check out the first 10 pages of the book

Take a glimpse inside the book and read the first 10 pages FREE - just click the 'Sample Preview' button below

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REVIEWS

What readers say:

"Brilliant lessons to adopt. We will be implementing them in our business."

"I loved reading this book; it's concise, practical and reflects real-life experience."

"I loved how you talked about trust and how that is eamed."

"What an excellent companion for B2B sales lessons and success."

"I really liked tapping into the years of experience reflected in the real-life stories demonstrating each lesson."

"Exploring the methods of capturing customer insights including Al was fascinating

"You are a brilliant writer. I especially appreciate your crisp and accessible writing style, your use of vignettes, and the layout around the 'plays' that B2B salespeople need to run in the context of the playbook's success formula.

'What You Already Know & Don't' offers invaluable insights into the world of B2B sales.

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MEET THE AUTHOR

Aaron Tighe

Following his retirement from professional football at the young age of 22, Aaron has worked in the fields of Business Sales and Business Sales Management for 30 years. He began his sales career in the UK with NTL before moving to Australia in 1999, where he joined the competitive telecommunications industry with Macquarie Technology Group.

Aaron has been a spokesperson for the company's Heartbeat program, which won the Gold Winner Award for the 'Best in the World' customer experience program at the World Communications Awards in 2020. Aaron features in New York Times Best Selling Author Joseph Michelli’s: Customer Magic, The Macquarie Way. Aaron is also the author of the football-focused autobiography 'What It Takes'. Aaron is married to Julie, and they have two children, Sean, and Megan. He resides in Perth, Western Australia.

Contact Aaron