THE B2B SALES BOOK
What you already know & Don't
— by author Aaron Tighe
Are you striving to excel in the competitive world of business-to-business sales? Regardless of whether you are new to the industry or already a high achiever, "What You Already Know & Don't' will intrigue, inspire, and equip you with a detailed roadmap to sustained sales success
"I came always energized and believing even I could succeed in B2B Sales".
Joseph A. Michelli
#1 New York Times Best Selling Author
The Best Selling Playbook
TRUSTED BY THE WORLD’S BEST COMPANIES
MEET THE AUTHOR
Aaron Tighe
Following his retirement from professional football at the young age of 22, Aaron has worked in the fields of Business Sales and Business Sales Management for 30 years. He began his sales career in the UK with NTL before moving to Australia in 1999, where he joined the competitive telecommunications industry with Macquarie Technology Group.
Aaron has been a spokesperson for the company's Heartbeat program, which won the Gold Winner Award for the 'Best in the World' customer experience program at the World Communications Awards in 2020. Aaron features in New York Times Best Selling Author Joseph Michelli’s: Customer Magic, The Macquarie Way. Aaron is also the author of the football-focused autobiography 'What It Takes'. Aaron is married to Julie, and they have two children, Sean, and Megan. He resides in Perth, Western Australia.